Instagram provides individuals a great platform to share their content in order to reach out to millions of users at once. This is the best place to promote your business and get hundreds of potential customers. Instagram provides you more visibility than any other app and helps people recognize you as a brand. But for this purpose you need to have a great branding strategy. Branding just doesn’t relate to you putting up great pictures and stories. It is how effective your overall content is. In order to help reach out better to your audience and create a brand name for yourself you need to optimize the overall keys in which Insta Zoom can help you with the opportunity to improve your Instagram marketing by finding new audiences and also with option to edit your content, like caption, title, tags and hashtags content quality etc. here is a guide to help you get your branding game right.
- Reflect on your key message:
Your Instagram accounts should be able to reflect what you stand for. A key message should be added to all of your content in order to make it a branding slogan for your products and services. it could be one word or phrase that completely defines you and your work and can even become a hashtag that you share. In every post or reel or story include this key message. Now your key message should communicate your brand’s motto. Like say if it is a brand related to cosmetics it should reflect words like beauty and comfort to help users relate to the product.
- Your content:
People just put up content without even noticing whether it is making sense and useful to the Instagram users. You are required to plan your posts, stories, reels and IGTV videos. Make up a list of the amount of content that you want to put up in a day. include offers in this list and then equally divide the content and create something unique for that particular product. Write a caption optimized with relatable hashtags and captions. Tag people and brands related to your business to establish authority.
- Choose a grid layout:
A grid layout helps you design a more relatable and beautiful feed. It is easy to navigate through content and also can follow a particular color code to attract attention. You could book a particular row for particular products and even see the color coordination amidst your rows. This helps create a smooth look over the profile and a branded image to the users.
- Use brand colors and filters:
If you want to stand out in the crowd, you could keep your content running in a smooth monotony. Many big businesses adopt this strategy of keeping a particular filter for their products. This is an important strategy while branding. Choose a color that reflects your brand and use that color for your captions, titles, objects and quotes. This color and filter can remain constant for all your posts creating a brand image.
- Your Instagram story style and format:
Instagram branding goes beyond your feed. The maximum branding results are achieved through stories. In order to brand your story, use a constant color code to display continuity, put up your best offers on your stories so that even people who are not following you currently can see them and find interest in your account and products. You could even use a combination of fonts per your creativity.